Skills You Need to Enter the Fast-Paced World of Advertising

Sheridan's Advertising Diploma program prepares you for an exciting career in advertising or promotion. Using the latest industry-specific software, the Advertising program’s emphasis is on how creative and planning processes work together to create powerful advertising campaigns. We explore all facets of advertising, equipping you to become a well-rounded, knowledgeable professional who can fit in with the pros when you graduate.

Topics covered include:

• Advertising planning
• Integrated marketing communications planning
• Media planning
• Selecting and purchasing media
• Account management
• Advertising sales
• Creative advertising and concept development
• Producing advertising layouts
• Writing scripts for broadcast
• Developing creative integrated marketing communications solutions

The Three Year Advertising program offers you a more comprehensive exploration of marketing communications further developing your critical and analytical thinking. Assisted by media arts students, you will actually create and produce a television commercial to add to your portfolio that will be a convincing demonstration of your skills when you look for a job. As a Three-Year student, you also will undertake a two-semester capstone course that allows you to use your earlier training. You will:

• Identify an industry problem
• Analyze the problem offer creative strategies, and write and design creative executions
• Present advertising solutions to peers and industry representatives

Gain Advertising Agency Experience

Students graduating either the second or third year of the Advertising program, may participate in an optional unpaid four-week work experience within the advertising industry. This experience, coupled with your excellent classroom training will equip you well for your career.

The advertising program is located at the Trafalgar Road Campus in Oakville, Ontario.